8 Best Social Media Management Tools You Need to Use

In recent years, social media has become one of the most commonly used channels. According to some estimates, 51% of consumers use social media to shop for products from various firms. The use of Social Media Management Tools will make your job easier and more productive.

It is widely acknowledged as a powerful marketing tool for any company. As a result, a variety of tools are brought to the table. Planning, scheduling, and publishing social media material at the correct moment are all made easier with these tools.

Social Media Management Tools

8 Best Social Media Management Tools

As a result, we’ve compiled a list of the Top 10 Social Media Tools for 2020, including:

1. Pexels

In terms of free stock photography, Pexels is one of the best. It’s a terrific resource for designers, bloggers, and anyone else who needs to locate high-quality images and movies that may be used anywhere for free. You may also contribute by submitting your own images.

You could gain a great deal of exposure, as well as recognition and new perspectives on your photography, all of which could help you advance your abilities as a photographer. Moreover, it’s entirely free to use this platform with all of its fantastic features.

2. Canva

An online graphic design platform that allows users to generate social media designs, presentations and posters as well as images and infographics has been developed.

All the important capabilities found in advanced design tools are included in this user-friendly interface, which makes it easy to create eye-catching designs. The platform has three pricing tiers: Free, Pro, and Enterprise, with the latter two being paid options.

There are plenty of themes and patterns that you may use to produce beautiful photographs even with a free plan. You can, however, try out the pro plan’s features for free for 30 days. As a result, I strongly encourage that you begin utilising this application right now.

3. Google’s Trends Report

If you’re still looking for a hot topic for your blog or news story, Google Trends is a must-visit stop. It is a Google-framed tool for data analysis.

If you’re looking for a keyword relating to your category, it’s an excellent resource for discovering what’s hot and what’s not. This platform can be used by anyone who works in digital marketing or content creation.

4. Buffer

Buffer is a premium social media management platform that offers a wide range of capabilities. Social media management software is widely utilised by many organisations to streamline their processes and improve their online presence.

All of your social media accounts can be managed in one place with this platform. Customize the size, find stock photos in their library, add your own text to the image, and then publish it.

You can use the calendar interface to schedule and reschedule items.

Various social media networks, such as Twitter, Facebook, Instagram, Pinterest, and LinkedIn, allow you to customise the content of your social media posts. Overall, it’s a cost-effective way to meet your needs, starting at $15 per month.

5. Analytics for Facebook and Instagram

It’s yet another tool in our arsenal of social media tools. Analytics tools included into Facebook and Instagram allow you to see how your material is being interacted with by your target audience. You’ll be able to easily track the success of your marketing campaigns with this. The fact that this platform is free to use is the most crucial feature.

6. Zero

Businesses of all sizes are increasingly relying on digital channels to grow their business.

As a result, ZeroFox has emerged as a cybersecurity firm to help businesses better protect themselves from the dangers of social media and digital channels like phishing, frauds, privacy, and counterfeit goods. In addition, ZeroFox has a variety of plans, so you can utilise it according to your needs.


If This Then That (IFTTT) is a platform for automating chores through applets that integrates all of your services. Adding automation to your life is one of the simplest ways to save time. IFTTT’s features go beyond simple home automation.

To begin, it is compatible with Internet of Things (IoT) gadgets and voice assistants, making your life a lot simpler. Second, IFTTT may be used to track the workflow of marketing experts. Furthermore, this platform is free for everyone to utilise.

8. Awe

Using Audiense, you may stay in contact with the company’s brand by focusing on audience segmentation. It even goes into great detail on what Audiense is all about. If you want to use Audiense Connect, a Twitter management tool, you’ll have to fork over $99 a month.

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Final Thoughts

This list of social media management tools is a breeze to navigate. They allow you to spread the word about your products and services while also increasing the number of people who become clients as a result.

Your business will expand faster if you use the proper tool, so make sure you pick the ideal one for you based on your needs and your budget.