Late Night Suggests a Few New Names for Facebook

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On Wednesday, late-night hosts couldn’t help but tease Facebook about its upcoming rebranding.

Late Night Suggests a Few New Names for Facebook

Still, they’re facing claims that they’re hurting teenagers, spreading misinformation, and undermining democracy. This is the appropriate thing to do: give the organisation a new identity, as Stephen Colbert pointed out.

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Facebook’s attempt to rebrand by altering the corporate name was criticised by Stephen Colbert, who offered several other names for the social media giant.

Facebook announced on Tuesday night that it will be changing its name by the end of the month, explaining that the move is “meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail.”

Colbert said on Wednesday’s The Late Show that “but that new name is a closely guarded secret that is not widely known,” including by Facebook’s top executives. That’s really unexpected. Facebook’s at the helm?

In light of the fact that the company is “still facing accusations of endangering teens, spreading misinformation, and destroying democracy,” the host joked, “they’re doing the right thing” by zeroing in on the company name.

And just in case they haven’t decided yet, we’ve come up with a couple suitable names here at The Late Show,” Colbert continued. A few examples are “Pinsurrectionist,” “DikTok,” “Aunt Brenda’s Three-Paragraph Rant-a-torium,” “Best Fun Times America Website,” and “the Washington Football Team.”

The host also used reused footage of Facebook’s CEO Mark Zuckerberg, dubbing it to represent his name change announcement:

Over the past few years, we’ve been attacked for disseminating false information, fostering hatred, and contributing to a rise in adolescent depression and eating disorders,” Zuckerberg, now known by his pseudonym, stated. Finally, we’re changing something, and it’s just going to be our name.


He went on to say, “What we’ve learned is that Facebook finishes well below Skynet, the Legion of Doom, and Puppy Punching, INC. when it comes to corporate brand names that inspire trust.”

Before making fun of the name change, Colbert ripped into Facebook for censoring a photo of the Venus of Willendorf, a fertility statue dating back 30,000 years, because it was deemed “pornographic.”