Designers play with texture because of its aesthetic and tactile qualities (see Figure 3.8). Compositional texture extends to the printed substrate or media space itself. Designers will use whatever materials are at hand to make textures for their creations.
Textures can be created in a variety of ways, including through the use of typography, the use of raster/vector graphics editors like Photoshop/Adobe Illustrator, or the use of a camera to capture pieces from the physical world.
This Is Created By Placing Different Textural Surfaces Together
Careful manipulation of texture can greatly improve visual appeal and deepen the audience’s understanding of the material being presented. Texture is a great way to give a two-dimensional design project some visual complexity and tactile depth.
It can also serve as a connecting element between different designs or become a defining characteristic of a brand or set of communications.
The substrate we print on affects the tactile qualities of a design creation. Surfaces can be anything from smooth to rough, shiny to matte, thick to thin, see-through to opaque, and made of paper, plastic, concrete, metal, wood, or cloth.
You can make paper with two or more of these characteristics by applying multiple coats of varnish that reverse the substrate’s tactile effect on the paper’s initial appearance. To maximise the impact of a piece, the substrate should either complement or contrast the overall theme and subject matter.
Viewer’s Tactile And Visual Experience
The viewer’s tactile and visual experience are both impacted by the substrate texture chosen. Glossy surfaces are typically smooth, hard, and icy in texture.
A sense of accuracy permeates them, as the ink rests on the paper’s surface rather than being absorbed by it. Since the ink is partially absorbed by the paper and is thus influenced by and fused to its softer characteristics, a matte paper with a texture feels organic, approachable, and warm.
Although pattern is technically a part of texture, it merits special attention due to its unique capacity to contain meaningful content and its extensive and significant cultural past. Every design is just a series of dots and lines organised in a grid.
Their “taste” is a manifestation of the people, places, and things that went into their production. Subtly incorporating a pattern into a design’s overall theme is a great way to spice things up.
For example, if the grid is based on the square and the texture of the pattern is also based on the square, this would be an example of how a designer may use pattern to decoratively reinforce the organisational concepts they’ve designed.
Individual parts of the pattern become indistinguishable from the total when viewed in isolation. The designer has effectively accomplished this by using a graphic element (such as a circle, a square, a logo, or a symbol) that can be focused on in numerous ways. Pattern is an opportunity in contemporary design practise to add a meaningful texture to otherwise flat pages or websites.